We all know how important social media can be to growing your business. A Facebook page is free advertising for your practice. Someone might see a post you’ve shared on a friend’s page and decide to make an appointment. Or they might click-through a post to visit your website. But to get people to your page, you must have great posts that people will want to share.

Some ideas for Facebook posts:

  1. Pictures – People like to share photos that express ideas they are passionate about. They like to share funny pictures with their friends. Facebook photos are extremely popular and they are shared and re-shared hundreds of times a day. Therapists can post photos of peaceful scenes, reminders of the beauty in life or motivational posters.
  2. Memes – A meme (sounds like team) are usually humorous, culture related ideas, behaviors or styles that spreads from person to person. A popular meme can spread like wildfire over social media. Examples of memes are catch phrases or planking. You can make a lighthearted post making fun of therapy that is a play on the latest meme that is popular.
  3. Jokes – Everyone loves a good joke and especially when someone can poke fun at themselves. Post a joke about therapy or therapists and wait for the laughs to roll in.
  4. Puzzles – People love short, interesting puzzles to improve memory or a word find. A popular word find is full of positive, descriptive words and you can ask people to post the first three words they find. You can ask them to post if the three words really describe them.
  5. Links – A link to a mental health website, article or blog post your fans might find interesting can be a great post. Links aren’t usually as popular as photos but they can create discussion on your page.
  6. Blog post – Be sure to let your fans know each time you post something on your blog. You can add a link to your blog or if it is a short post, you can include the post itself.
  7. Questions from you – Ask your fans a question about something they might be passionate about. Think about your target fan base and what they might like to discuss. A therapist might ask what people think makes a strong relationship or what coping skills work best for them.
  8. Questions/Comments from fans – If a fan messages you a question or some positive feedback, ask them if it’s OK for you to post it. Most people don’t mind and you can just post that it was from an anonymous fan to avoid giving away their personal information. I specialize in addiction and post about recovery. Many people have messaged me with questions, thanked me for having the page and even asked me to post their clean date or before/after pictures. People love these posts that show recovery works!
  9. Tips and tricks – People always like a good tip or trick that will make their life easier in some way. For therapists, this might mean a short relaxation technique or a breathing exercise.
  10. Videos – You can make a short video related to your specialty or just an introduction to you and your practice. Videos can help people feel more connected to you and your practice.
  11. Quizzes – You can post a short quiz that people can use to see if they have some of the symptoms of depression or other mental health disorders. Be sure to include that the quiz is just for fun and is not to diagnose or treat any disorders. You can also include information about your practice if they think they might have a mental health issue.
  12. Theory – Post some information about the theoretical background you use in your therapy. Let people know what kind of therapy you do and what they can expect if they choose you as a therapist.
  13. Quote – Share a quote or saying that can help people with mental health issues. Something inspirational or motivational can help the fans of your page or even just brighten their day.
  14. Contact information – Post occasionally about how people can reach you and where your office is located. You can offer them an introductory session for free or a phone consultation.
  15. Website – If you have a website, regularly post information about your website. Include links to your best free content and let your followers know what your site has to offer them.
  16. Specialty information – Every therapist has a specialty that they know the most about. Maybe you specialize in certain mental health disorders, a theory or a population. Whatever your specialty is, you can post information related to it. If you specialize in addiction treatment, you could post about recovery. If you specialize in depression, you can post information on causes, symptoms, treatments, etc.
  17. Personal stuff – Every once in a while, post something personal so your followers can get to know you. You can post something about your life that isn’t too personal like your interests or hobbies. Share something that you have done that has helped you cope with life’s problems.
  18. Educational information – All therapists have to have continuing education credits every year. When you go to your next training or attend a webinar, post what you learned that could help your followers.