Making an effective Facebook page and getting likes is easier than you may think. A good Facebook page can bring in clients, let people know your location and contact information, see recommendations by people who had therapy with you and get a feel for what to expect from your private practice. Learn how to create a Facebook page and why it is important.
Why is a Facebook Page Important?
So much networking is done online these days that people expect you to have a Facebook page. People spend a lot of time on Facebook and if they notice and like your Facebook page, they will share your posts with their friends. This creates a larger audience for your Facebook page.
How does your Facebook Page get Clients to your Website or Office?
To begin with, you should have a blog on your website that automatically sends your new articles to your Facebook page (as well as Twitter and other social media). When people find an interesting blog post on your Facebook page, they will want to read more which means they click on the post and are taken to your website. While they are on your website, they may see other articles they are interested in and this keeps them on your site. You can have your office address and number highlighted at the bottom of all of your posts.
In addition, the more people hear your name and read your posts and articles, the greater your reputation grows. If you are honest and write good posts with valuable information, they begin to trust you and value your opinion. If they need a therapist, they are more likely to come to you than someone from the yellow pages. When they know someone who needs a therapist, they are likely to recommend you because they have read a lot about you and feel they can trust you. It’s all about creating relationships. Not all relationships will lead to business but the ones that do will be worth the effort.
Creating the Facebook Fan Page
The first thing you have to do to make a Facebook page is to have a personal Facebook account. Once you have a personal account, add everyone you know as friends. Try to expand your network by adding friends of friends. You want to have as many people as possible in the area and surrounding areas that your practice will be located.
Once you have developed a large number of friends on your personal page, it’s time to create your fan page. Begin at your home page and look for a link on the left column of the page that says Pages. If you hover your mouse to the left of the Pages button the word MORE will appear. Click on more and a list will pop up that says create a page. Choose whether your page is for a local business, company, brand, artist, entertainment or cause. I suggest you start with a local business page. It is recommended that you start locally with a business and then expand later to other areas.A local business page gives you the opportunity to enter your office location and business phone number. It will also give your page a rating system. Clients will be able to rate your business from 1 to 5 stars and leave a recommendation. If you offer a good service, a few people will probably leave you a rating and a few may even check-in at your business.
Making Your Facebook Cover Photo
You want to create a simple cover photo that showcases your business but doesn’t go overboard by being too flashy. If you have a logo, you can use it for your cover photo. The dimensions of the photo need to be 851 pixels wide and 315 pixels tall. To create a cover photo from your logo, try going to PicMonkey or Pixlr. These sites can help you get your photo the right size and even add text to it. They can also add special effects and the best part is the sites are free to use.
Since therapy is a business that promotes calm and wellness, I suggest I peaceful scene for your cover photo. Facebook does not allow you to use your cover photo to advertize or add coupons, discounts or special offers so keep this in mind when creating it. You can only have 20% text in your photo. Facebook has a list of guidelines for creating fan pages. Remember when creating your cover photo that a small part of the lower left corner will be covered by your profile picture so leave that corner empty of text or images that you don’t want your fans to miss.
Here’s an example of a cover photo I used:
I kept in simple with a peaceful photo and included the address to my website. The website address makes it clear what my website is all about. If your website address does not make it clear what the purpose of your website is, you may want to add the business name which should give a clear idea of what your business is. If not, don’t worry, you always have the about box to add more information.
Facebook Profile Photo
I believe adding a personal picture of the company owner to the profile photo makes the page seem more friendly. People feel like they are interacting with a real person and not a company. However, other pages choose to use the cover photo to showcase their company logo or product. Remember, every time you post as your Facebook page, the profile picture is a part of the post. I would rather post to a page if I felt I was posting to a real person not a logo or product.
You profile photo is square and displays at 160 pixels by 160 pixels. However, the photo you upload must be 180 pixels by 180 pixels. Keep this in mind when choosing your photo. If you are unfamiliar with pixels, use Pixlr to get your photo the right size. You can also get an extension for Firefox called Measure It which allows you to measure areas of a webpage so you can see what size you need a photo, banner or header to be before creating it.
Facebook About Section
This is an important place to add information about your business and website. If you are promoting a local business, your business category, business address, phone number and hours will be in the about box. If you are promoting a website, you want to detail what your website is and what it has to offer clients. Remember to include your website address. You don’t know how many pages I have seen that leave off this important piece of information. You also want to connect your about section of your personal page to your Facebook page by adding your Facebook page as work experience. For example, this is the about section of my personal page:
This way people can click on Anna Deeds, LPC and go directly to my Facebook page.
You want to add regular posts to your Facebook page to keep people who like your page updated regularly on what your practice is doing. I will include another post on ideas on what to post on your Facebook page. It is recommended that you post 3 to 5 times throughout the day. You don’t want to post too much which will annoy your followers but posting too little will cause them to lose interest and forget about you. I have found that some successful pages post much more frequently. Some will post every half hour. The idea behind such frequent posting is that only some of your followers will see a given post so more post means they are seen by more people. However, I think it is better to post quality over quantity.